Pricing a video production is not straightforward like buying a commodity. That is why many video production companies don't publish their rates. This can be frustrating if you plan a video shoot and need to budget for it..
However, we at least try to give an overview of our video production pricing to give you some idea of how we work. We are happy to prepare a quote for you when you are planning a video shoot.
We don't charge a hourly rate. Things like travel time to and from the shoot, color correcting the video in post-production, and converting the files into a usuable format takes a lot more than an hour.
We charge a day rate, R 5 500/day, or in some instances a half-day rate of R 3 500. Essentially, we establish out how many days will be spent on a project, then we apply the day rate to come up with our total cost.
Conceptualisation: Agreeing on the concept with the client to ensure we’re producing what they need to meet their goals. A concept planning meeting usually only takes berween 30-minutes to 1-hour and can be done in-person or over the phone.
We do things like: choose the type of video that best fits the need: promotional, training, event etc discuss the subject matter and raw video that must appear in the video discuss the on-camera interviews and select the interviewees.
Pre-production: Assembling all the things we’ll need during the shoot. This can take 1-2 hours. Preparations include: creating shot lists, preparing interview questions and gear checks.
Production: The shooting day is the most obvious to people because we are on-site. This plays a big role in production costs How many video shoots will be required to capture what we need to produce the video?
Sometimes everything is in a single location and can be skot in a day.
Sometimes there are multiple locations involved, someone critical to the video needs to be interviewed on a different day, and so forth.
Most of our shoots only require a single videographer, but sometimes additional resources are needed or requested. Things like extra videographers, sound technicians, a teleprompter operator, hair and makeup, all add up to increase the production’s cost.
Post-production: This is where most of the time is spent. The production time needed depends on the amount of raw video there is to edited and how complicated the story is to tell. It could take anywhere from 2-5 days in most cases.
Considerating each of these phases most projects take 4-5 days to complete, costing around R22 000 – R30 000
We always agree price in advance with our clients, so they know what the production cost is before we start.
We do produce low cost videos for small business owners with tiny marketing budgets for R 8 000.
Low cost videos are all about keeping a very strict production schedule. From start to finish, the production needs to take us less than 2 days to create the video. The shoot cannot take longer than 4 hours, during which we ask a string of questions leading to answers that essentially create the script on its own, then we put everything together in editing.
You will also have to leave creative control to us and trust we will deliver a video that’s on-message.
This saves lot of time in post-production. clients who have opted for our low cost videos have been thrilled with the end result and, most importantly, the cost!
Let's look at a few scenarios to give you an idea of what you can expect for your money:
There is a huge difference in quality from a video that costs R 3000 or less to one that costs R 20 000-R 30 000. The difference in quality from one that costs R 20 000-R 30 000 to one that costs R 100 000 and up… well… there’s a gap, but not always too a big gap.
In budgets over R 100 000, there are many extras that can enhance a production. A big video production team might work on your video (videographer, sound tech, field producer, editor, etc.). You might also include specialised equipment (cinematic cameras, drones, steadicams, etc.).
It all adds up to a better video. Is it significantly better than a R 20 000-R 30 000 video? It’s likely to be better, but might stop short of being, “significantly better.” Maybe in some cases, but not all cases.
These are the basic steps of how videos are produced and should be pretty universal from company to company. Every production company prices things in their own way, but these steps determine the cost of a video.