We are innovate and one of the most knowlegable web video production companies in Johannesburg: In much of what is called social media- and search engine marketing, the ratio of rhetoric as opposed to what gets actually achieved, is dangerously low. You may as well wave a chicken at your computer when the moon is full and chant to the great Spirit Google.
ARE YOU LOOKING FOR LIKES OR CUSTOMERS?
Many agencies and marketing companies can't seem to connect the dots. Much of the thinking are based on the nebulous business model sites (like Facebook and Twitter) that only care about traffic, but most of the SMEs are looking for SALES, CUSTOMERS... traditional things like that.
A SIMPLE, COST EFFECTIVE INTERNET MARKETING STRATEGY USING GOOGLE+ AND WEB VIDEO
If you want your products or services to be found on the Internet, high search engine rankings are vital. Why? Overall, online searches drive three times more traffic to websites sites than social media platforms — it’s also a highly efficient channel for inbound lead generation. According to HubSpot, SEO-sourced leads have a 14.6% close rate, more than eight times the close rate of outbound-sourced leads (1.7%).
What does all of this have to do with Google+? Google+ has a unique marketing advantage: a direct impact on SEO rankings.
According to research from Searchmetrics, social signals account for seven out of the top eight factors correlated with Google search results, but Google +1s take the top spot.
Moz found comparable results in their biennial Ranking Factors study on the attributes of pages and sites with the strongest association with ranking highly in Google search results. They discovered that “after Page Authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor.”
TAKEAWAYS FROM GOOGLE+
- Google+ interactions affect Google search rankings significantly.
- Cultivating a strong, high quality Google+ presence helps to drive organic site visits, which convert at a higher rate than outbound-sourced leads.
VIDEO AS A CONVERSION TOOL
Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore.
How Well Does Online Video Convert?
The great thing about online video is that people vastly prefer watching over reading (just consider the last time you watched the news versus reading a newspaper!) It spans nearly every industry and demographic.
Internet videos can be used to:
- Improve Sales Lead Conversion
- Business Proposition Delivery
- Call Rates Reduction through Self-Help Customer Service Videos
- Innovative And Interactive Product Demonstration Videos
- Measurable Internal & External Educational Platforms
- Help Visitors Navigate Your Website & Locate Important Information
- Aid The Customer Decision Making Processes With Help Videos
- Drive Customer Feedback With Person To Person Calls To Action
- Bring Your Customer Testimonials To Life With A Soft Sell Website Video
- Use A Video Production To Enhance Your Marketing Communications
To find out how to improve traffic and conversions using video and Google+, please contact us.