Corporate Video Production

Internal Video Broadcasts

In a large, geographically diverse organisation it can be difficult for senior management to communicate effectively and personally with members of staff across the company. Corporate Video broadcasts can form an effective way to communicate a message directly to all parts of the company - and save the time and expense involved in traveling to do this.

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Corporate communication broadcasts are also used where it is vital that all staff receive the same message - for example, changes of policy and management strategy. A corporate broadcast can also be used to explain changes to staff, or to thank people personally after a successful year.

Imagelab works with customers to produce video broadcasts for company announcements, both internally and externally.

Corporate PR Video: Video News Releases

The distribution of video footage has become an important communications tool for corporate PR campaigns and product launches. This is also called Corporate B-Roll or Video News Releases, (VNR)'s.

Video News Releases are used where a client/company wants to get broadcast coverage of their campaign, event, product launch or an important announcement. Instead of relying on TV news crews, which may not turn up, we make professionally shot footage in a digital press kit available. The broadcasters can then use the footage their programmes. It saves them key resources, but, importantly, it allows you control over what material they use.

B-roll can also be used for other corporate video productions such as:

  • Sales Promotions
  • Product Launch Videos
  • video podcasting

An effective Corporate Video News Release (VNR) provides the broadcast media with high quality footage that tells your story. By shooting footage that may be hard to acquire or are difficult to obtain, it is more likely your story will be included in television news programmes or TV talk shows. For example, this may be shots of the inside of your office or factory.

We can produce, shoot, edit and help with the distribution of your Video News Release.

Vodacom Yebo Millionaires

Project and Annual Report Video Production

At the end of major projects, lengthy review papers are often prepared to evaluate the lessons learned and the conclusions to be reported. While video will not replace the need for detailed evaluation, it can supplement this and provide a user friendly overview which can add depth and value to a written report.

Centre for Public Service Innovation: Project Report

Imagelab prepares end of project multimedia sets which include:

  • An introduction to the project and executive summary for immediate reading
  • Downloadable documents for full reviews, spreadsheets, evaluations and conclusions etc
  • Video interviews with key figures
  • Video case studies focusing on the outcomes and successes of a project
  • A video overview
  • Contact lists and details of further information available

Other Corporate Video Production Services:

For more information or a detailed quotation, please contact us.